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Casual Connect Tel Aviv is brought to you by Playtika.


Playtika Group is the global leader of casual social and mobile Casino-type games. Amongst Playtika’s leading game titles are Slotomania – the most popular casual slots game in the world, Bingo Blitz- the most popular casual Bingo game in the world, World Series of Poker, Caesars Casino and House of Fun.

Playtika’s successful game titles are being developed in its studios across the globe: in Israel, the US, Canada, Ukraine and Belarus. The games offer seamless and fun multi-platform experience and are being played by millions every day.

We believe that social/ mobile games should be innovative, casual and fun. In order to maintain our market leadership, we heavily invest in scalable technology, big data, product research and advanced marketing methodologies. Playtika Group hires world-class engineers, analysts, game producers and online marketers to develop its tech infrastructure, game features and user acquisition strategies.

We buy media!
Visit us at Casual Connect if you represent a measurable and scalable acquisition channel or if you want to join our next-to-the-beach studio in Santa Monica, CA.

web: Playtika.com

Please join Playtika at the Official Party on Tuesday 20 October. Invitations forthcoming come via email.


Meet the sponsors.


StartApp is a global mobile advertising platform. Founded in late 2010, StartApp presents today’s mobile industry with smart engaging ad units. By using our programmatic ad platform we are able to present the best ad at any time, anywhere. The combination of our innovative ad units and advanced business intelligence allows us to deliver outstanding value to our publishers in terms of performance and user experience while optimizing our advertisers’ results. We currently partner with more than 150,000 applications, and have over 380 Million monthly active users worldwide.

StartApp is a major player in the mobile advertising scene, with headquarters in New York and offices in San Francisco, India, Shanghai and Israel.

web: http://www.startapp.com/


Supersonic is the mobile advertising technology platform of choice for the app economy. Developers across the globe use our cloud-based SDK to serve beautiful video and native ads to generate significant revenue. Leveraging our advanced user acquisition technology, developers and brands target the right audiences and top the charts, while building sustainable engagement and substantial ROI. The company employs cutting edge machine learning models for Real-Time-Bidding, Supply Auctioning, device level targeting and Lifetime-Value prediction. We work with several fortune 500 brands, as well as the world’s largest app developers from our global offices in the US, Europe and Asia.

web: www.supersonic.com


ClicksMob is a performance platform for better mobile advertising.

Solely focused on providing a marketplace for advertisers and publishers to buy and deliver mobile traffic.

Our focus enables excellence: iOS, Android, Windows phone, or mobile web as long as it’s mobile and performance- we’ll deliver advertising or monetization that’s ROI+

High Quality. High Volume. Only Mobile. Only Performance.

web: www.clicksmob.com


TabTale is a leading global creator of interactive books, games and educational apps, repeatedly recognized as a Top 10 Games Publisher Worldwide with 500 million downloads and 33 million monthly active users. With a proprietary platform made for rapid development of high-quality content for smart devices, TabTale has released over 300 apps for kids on iOS, Android and Windows.

web: www.tabtale.com


"AppsFlyer is a leading mobile advertising measurement platform enabling app marketers, ad agencies and brands to optimize their marketing spend by measuring their campaigns across more than 1000 integrated mobile advertising networks. As an official Facebook Mobile Measurement Partner & Twitter Official Partner, AppsFlyer’s NativeTrackTM is a one-stop shop for any mobile advertiser providing unbiased attribution, mobile campaign analytics, in-app user engagement, lifetime value analysis, ROI and retargeting attribution with smart deeplinking.
The platform serves over 5000 advertisers, measures more than $1 billion in annual mobile ad spend and more than 300 million installs/month. Clients include Samsung, Baidu, Mail.Ru, Wall Street Journal, Hipmunk and DeNA."


Founded in 2009, Plarium Global Ltd. is dedicated to creating the best mobile and social experience for hardcore gamers worldwide. With over 130 million registered users, we're proud to be consistently ranked among Facebook’s top hardcore game developers. Plarium employs more than 800 individuals and is headquartered in Israel with four global offices and development studios across Europe. Our hardcore social and mobile games are available on all major social networks, including Facebook, Vkontakte, Odnoklassniki and Mail.ru, as well as web browsers, iOS and Android.


Meet the sponsors.


Founded and initially bootstrapped by twin brothers Lucas and Lee Brown, TUNE is the Seattle-based attribution analytics company behind the products MobileAppTracking (MAT) and HasOffers. With a mission to make mobile marketing better for everyone, TUNE creates Software-as-a-Service (SaaS) products to help marketers manage performance advertising relationships across mobile and desktop. Named the 63rd fastest growing company by Inc. 500 in 2013 and a top 10 mobile advertising company by VentureBeat, TUNE is backed by Accel Partners (investment led by Rich Wong) and has more than 250 employees with additional offices in San Francisco, New York, Berlin, Seoul, Tel Aviv, and London.

web: www.tune.com


"Connecting game developers and users, ironSource offers the tools you need to turn great apps into scalable businesses. Distribution & monetization platforms for mobile and desktop apps include installCore, mobileCore and displayCore.

mobileCore offers the right ad formats to maximize your app’s distribution & income, such as Stickeez, Interstitial, Native Buttons and In-Stream Ads. Measure, manage & improve performance with the mobileCore Developers' Panel.

web: www.ironsrc.com"


Fiksu provides data-fueled mobile marketing technology that connects brands, agencies, and app advertisers to targeted audiences. Fiksu combines actionable data, extensive programmatic reach, and multifaceted optimization in a complete marketing solution that works for clients such as Amazon, Disney, Groupon, Coca-Cola, and Activision. More at fiksu.com and @Fiksu.

web: www.fiksu.com


DAU-UP is a Mobile & Social Performance Marketing Platform uniquely crafted for Games. We offer high-level solutions for user acquisition, retention & monetization, generated from self- developed technology and our team's comprehensive gaming experience. Working with us, mobile game developers secure global traffic and penetrate new markets through access to our extensive variety of media sources, all uniquely identified to be optimized for games.

web: www.dauup.com

MobCo Media

MobCo Media is a global Engagement-Driven advertising platform, working with dozens of app studios and agencies on over 500 campaigns in 160 countries, driving engaged users by placing the right ad at the right time on our 3,000+ publishers inventory.
Whether you're looking for new players, paying users, community build-up or branding purposes, or whether you're looking to monetize your traffic, schedule a meeting with our specialists today.

web: www.mobcomedia.com



G5 is the top publisher on iOS, Android OS, Mac App Store and Windows Store! Get a publishing offer from G5! Please send us your game for review at: developers@g5e.com


Meet the sponsors.


adjust is mobile attribution and analytics company. adjust combines attribution for advertising sources with advanced analytics and store statistics. It helps mobile marketers understand where their most valuable users come from, what they do, and how to re-engage with them inside or outside their app. adjust is also an official Facebook and Twitter Mobile Measurement Partner and integrated with more than 300 networks. ePrivacy certified, adjust is the only mobile analytics company to meet stringent EU privacy compliance standards.

web: www.adjust.com


SOFTGAMES is the world's largest HTML5 games platform, entertaining more than 10 million unique visitors each month. On a global scale, through an extensive partner network and own portals and apps, we distribute over 300+ online games optimized for smartphones, tablets and desktop.

web: www.softgames.de


SkyMobi (NASDAQ: MOBI) is a leading mobile games publisher in the Chinese market. Additionally, our pre-installed app platform Maopao has hosted more than 15 billion app downloads and has distributed more than $300 million to our partners.

Game developers globally trust SkyMobi to access the Chinese market. Our games include Major Mayhem, Dungeon Quest, Pele: King of Football, Battle Towers, and Beach Buggy Racing.

web: www.en.sky-mobi.com


GameGenetics, founded in Berlin in 2009, is a leading specialist in user acquisition for free-to-play mobile and online games. The company supports developers of all sizes in their global expansion and provides over 3,000 international traffic and media partners with more than 1,000 top-tier mobile and online games in over 30 languages. GameGenetics generates over 100 billion ad views every month that lead to millions of relevant user registrations.

web: www.gamegenetics.com


Meet the sponsors.


BlueStacks is bridging the worlds of mobile, TV and PC with its GamePop and App Player products. Founded in 2009, the company is backed by Andreessen-Horowitz, Redpoint Ventures, Qualcomm, Intel, AMD, Citrix and others. Through its proprietary "LayerCake" technology, BlueStacks can run any mobile app natively on a TV, PC or Mac without any changes by the app developer. Join their more than one million Facebook fans at Facebook.com/bluestacksinc or at BlueStacks.com.

web: www.bluestacks.com