Lectures at Casual Connect are programmed to focus on cutting edge topics in the casual games space. On October 24 - 26 2012, over 850 industry professionals came to Kyiv for the seventh annual Casual Connect in Ukraine. If you attended lectures at Casual Connect and want to see your favorite sessions again, or if you could not make it to Seattle this time and want to see what you have missed, press the icon to watch videos and download slides (all content is FREE!).
The games industry continues to change at an ever increasing rate. The proliferation of business models, devices, game mechanics and platforms makes for a very complex ecosystem. Paul will highlight and present case studies where Big Fish is seeing new "real" opportunities including cloud gaming, social and real-money gambling, social and single player Free-To-Play mobile; but also highlight existing business models that continue to thrive. Of equal importance, he will give his view into business models were thriving but are now dying and business models that promised huge opportunities for developers, but failed to deliver.
When creating a long-term brand, foresight is essential. How else can you predict the trends that will dominate the industry or the direction in which developers and publishers will move? In this session, Alexander Lyskovsky will discuss the games of the future, including non-gaming factors that help to create entertaining and financially successful titles, and how to communicate with end users.
With proper attention to a game's audio atmosphere, a game's success can greatly improve. Dmitry Kuzmenko of Strategic Music will take you through the process of understanding how to use audio to make a brand for your game and studio, helping the playability, interest, marketing and strategic planning of the game. Don’t miss this chance to learn about how to use audio to make your game 'Cool' and stand out from the crowd. Music, voice-overs and sound design will be discussed.
This session will go over what you need to know about the relationship between contractors and game developers, what kind of problems you might find on your way to developing a soundtrack and how to avoid them. Learn how to choose contractors, meet milestones and get the best results.
The marketing behind the launch of #1 mobile games. Why building a loyal fan base requires more than user acquisition dollars.
Game developers around the world are looking for a formula to create the most amazing setting possible, the cutest character to date, or a brand new form of gameplay. The true keys to the success of a game, however, are hidden in its details, especially in the details pertaining to important aspects of its development, including controls, art, monetization, updates, etc. Alexander Egoshin will offer some important advice and practical tips.
If you are planning to build and launch a web application – growth is what you should be concerned with and prepared for. Sergey Avseyev will focus specifically on the data management challenges web application developers face, and provide criteria for selecting a model that will provide the scalability and performance needed to support massive growth. He will also highlight the architecture of OMGPOP's Draw Something – an example of a game that was prepared for growth.
Social networks and mobile devices have provided many opportunities for game developers to reach a global audience. While Facebook is the most dominant social network reaching millions of users globally, there are also several other key networks that can potentially offer attractive returns. 6waves, the largest publisher of independent social and mobile games, will share key insights on how it helps developers all over the world to publish their games not just on Facebook and to the US App Store, but also on the platforms thriving in China, and Japan.
Making your engine and tools Data Driven is a great idea, but with great power comes great responsibility, and an increased ability to destroy your game. Boomzap's been working on the same game engine for 7 years, shipping titles across PC, Mac, iOS and Wii; here are the lessons we've learned for what works, what doesn't, how to idiot-proof data, and why your designer is both your best friend, and your worst enemy.
This presentation will walk through a selection of mathematical techniques that can be used to model games to understand how often players win, and how long average games take to ensure a balanced ecosystem.
With API integration, Odnoklassniki.ru shows it's developers that they continue to support them with new ways to reach millions of users. Edgars Strods, Director of Games for Odnoklassniki.ru, will talk about the new features and opportunities for developers.
Creating good social games requires a team committed to continuously improving the game experience to serve the needs of a live audience. Joju Games had to change the way they make games in order to accommodate that.
In this talk, Juan Gril, Studio Manager at Joju Games, will talk about how a successful project is organized, the resources and roles required, how to launch and maintain the game, and port it to multiple platforms.
Mike will explain how to increase the audience of your social app on Odnoklassniki and My.Mail.ru social networks with targeted advertising tools.
Touch-screen games need a totally rethought control system. Games that use "virtual buttons" or "virtual joysticks" often frustrate the user: so what's the secret to making control systems which users pick up immediately, and which games get it right and wrong?
What are the most successful game genres on Facebook? Which developers dominate which markets? Are there regional patterns in Facebook game popularity and in Facebook user behavior? In this session, Sebastian will discuss current social gaming trends based on up to date Facebook stats on active users and give some insights into user demographics.
In his lecture Alexander Norinchak will share his 2 year experience in HTML5 game development for mobile: where did they begin, what difficulties did his company had to overcome on their way to building high-productivity HTML5 games for mobile devices, what have they reached by now. You'll get to know about secrets and potential of HTML5. What was faced and what is going to be reached. Using examples, Alexander will show what have his company and other HTML5 pioneers achieved.
Your game data and tools are worse than useless unless the data is accurate, verifiable, and relevant, and your team is willing to learn how to incorporate metrics analysis into their collective thought-process. Using real games case studies, Igor will walk you through the do’s and don’ts of using in-game analytics for your game’s success.
Join Vlad Suglobov for an in-depth analysis of casual games past, present and future on smartphones and tablets.
How do you get press coverage and reviews for your game when hundreds of game apps are released everyday for mobile devices? What's the best way to pitch the press?(Hint: it's not to offer to pay for your own review that you have written for your own game.) In a post-console world where the print magazine is dead, people get their news from social networks, and every major distributor has their own user ratings system, does the game press even matter anymore?
As Android device installs continue to grow at astronomical rates, more app developers realize the business potential of this open platform. But how do you make sure your game gets noticed amongst thousands of apps? A different, more creative view on app promotion is required. Eyal from Mominis is an expert on identifying innovative opportunities for increased visibility for Andriod apps. Come hear his thoughts on the current and future trajectory of this scientific art-form.
In this discussion Benjamin will explain how higher monetization is possible on Android and Amazon’s Kindle Fire. TinyCo will use Tiny Village, one of the highest grossing games on Google Play since its launch, as a test case scenario on how to deploy properly for Android and what the challenges and benefits of the Android Platform are.
Funding is key when starting a business and we will discuss this issue with insights from two perspectives: from the point of view of start-ups looking for the money to make their vision happen and from the point of view of an incubator looking for profitable business ideas to invest in. Personal experiences as a serial entrepreneur and experience as the Co-Founder of a gaming incubator are shared with the audience.
Cliffhanger Productions raised $558,000 in less than 25 days on Kickstarter with their project “Shadowrun Online”, making the project the most successful continental European video games project on Kickstarter and ranking among the 15 most funded video games projects today. In this talk Michael will describe the process of getting onto Kickstarter, what a project needs to be successful, and what practices should be avoided.
The issues Square Enix has faced, how these are being resolved and what they are looking for from products and development partners.
As mobile gaming shifts from paid to freemium, the best game developers have learned to leverage the value of their user base for distribution power, direct monetization, and indirect monetization. Cross-promotion has become one of the key tools in their arsenal as developers grow their portfolio of games. Learn from top iOS and Android developers about their inside tips and tricks around internal cross-promotion.
PlayStation®Mobile is a new initiative available from SCE. It allows cross-platform game and application development on PS Vita and PlayStation™ Certified Devices. PlayStation®Mobile is a fully open environment so anyone can download and start developing. This presentation will give a brief business overview, followed by a discussion on the technology underpinning PlayStation®Mobile including languages, libraries and tools.
Flurry Analytics is used in over 200,000 apps by over 70,000 developers. This session will draw on the very latest data and insight to show how consumers are using mobile games, what existing behavioral trends mean for mobile game usage in the future and how developers and publishers can use analytics to boost the performance of their apps in order to drive retention and revenues.
Julia will use show cases of how they at Nevosoft pay attention to the details to make the most of every mobile game they publish. Sometimes you need to change an icon to increase downloads together with a conversion rate dramatically. With another game, it's important to react fast and choose a different monetization method. All details matter and you have to know how to interpret them.
The Asian game market is traditionally considered to be entirely different from the Western gaming market, but the rapid growth of “freemium”-model game apps (games that are free to download and play immediately, and allow users to pay fees to gain optional in-app benefits) in the West has brought about a global convergence in the way mobile game apps are developed, as well as in how they are marketed and monetized.
Conventional wisdom suggests that developing premium game apps on closed-platform devices is the most profitable and sensible business plan because up-front profits seem larger, and because development on closed-platform devices is far easier (closed-platform devices have very few variants of operating system and hardware around which to optimize, while open-ended environments have multiple OS and hardware configurations). However, the true future of mobile gaming will be freemium apps on open-development devices.
Everybody knows that the overwhelming majority of users will never pay for anything in a game; yet, some developers still believe the only way to make money is to ignore these users and cultivate those who do open their wallets. In this vibrant and interactive session, learn how micropayments and ad-based monetization strategies can live in harmony. Then, he will guide you through the various ways savvy developers are substantially increasing daily ARPU (not ARPPU!) by paying attention to the audience that matters most, the 98 percent that will never pay with their credit card.
With 30+ million smartphones (out of 50 million people), the mobile game market in Korea has shifted quickly to the social & online games, and is now exploding to become a multi-billion dollar market in next 2-3 years, with the proliferation of free-to-play games. Now, Korean market is considered to be one of top 5 markets for mobile games, now similar to China in its sheer size.
This session will explore the current state of the Korea market, the key characteristics of the market, and the success factor to penetrate.
Game developers work hard to create desirable freemium content, usually succeed in getting 2-3% of paying users and sometimes pressure people to the point of abandoning the game. In this session we’ll discuss a new business model aimed to monetize non-paying players by taking advantage of the very nature of mobile games - the fact that they are played on the go. This model satisfies all the parties involved: developers maximize their revenue, brands get people driven to their stores and users get free game opportunities in a fun and natural way.
A humorous guide for developers to understand the marketing techniques needed to successfully promote freemium games that your players will fall in love with.
A look at how cross-promotion and exchange networks have progressed over time to the point where they are now an integral part of every game’s marketing plan.
Find out how to identify risks when developing your mobile game, how to monitor and control them, and how to apply risk analysis techniques to your project. All that in a fun and engaging presentation!
Very often mobile developers don't know how to promote their app. Biggest app markets(like Google Play and AppStore) contain >700K of apps each. So it's becoming harder and harder to reach potential customers. How to reach huge audience and boost downloads? This can be done using Google advertising services like Google AdWords and the biggest mobile advertising network AdMob.
Come to this session to learn how Adobe technologies help game developers and publishers Worldwide create stunning, AAA-like games, that deploy across Desktop and Mobile platforms. We will review the latest product/framework innovations for 2D/3D game development using Adobe Flash, and showcase some of the most successful Game titles available today.
New augmented reality technology, based on real world objects recognition, is going to change the gaming landscape. Ivan Dembicki, CEO of Realaxy, will discuss new augmented reality platforms and technologies, and will share his insights on the future of games with augmented reality.
HTML5 is freeing game developers from dependencies. Mobile games distribution does not have to take place on isolated platforms like the iOS App Store or the Android Market anymore! But how to succeed in a changing mobile world? What needs to be done to build successful distribution, monetization and growth strategy for a mobile HTML5 title?
We at SOFTGAMES understand the future of mobile games build with HTML5. At Casual Connect we will share our success stories, lessons learned and best practices in distributing and monetizing mobile HTML5 games across multiple mobile platforms worldwide.
Learn how to develop games with the newly launched ActionScript editor, Code Orchestra 2.0. Find out how you can increase your performance and take advantage of the graphics, input and language capabilities during the live coding demonstration.
Smart TVs are one of the most exciting, new platforms around and Marmalade is leading the way in platform support. We’ll be discussing how you can use Marmalade to build games and apps for Smart TV and the advantages of developing for this new market.
With the recent details announced on Unity 4, what new features can you expect to get hold of soon? Joe Robins will give a tour of some of these new features and be on hand to answer any questions you may have about Unity.
This lecture will cover case studies of games that use Magic Particles effects. Attendees will find out about new features and solutions of Magic Particles technology.
This talk will cover various tools and their combined usage for creating games and apps for different platforms. Attendees will find out how to reach high performance for their games on various mobile devices with minimal UI alterations.
This session will help you to understand how to create and port games on Flash, iOS, Android, and other platforms simultaneously with inexpensive tools, and how to effectively cover your social, web and mobile games audience.